Exhibition

More than ever, this gathering of experts will be a meeting not to be missed: certainly to celebrate the most beautiful achievements but also to exchange, to invent new formats which, in this annihilating health context, will allow advertisers to consider how to engage their audiences once again, to make them experience unique moments of emotion and to help the events industry recover. I look forward to seeing you all in Cannes for rich and productive exchanges, that's for sure!

Because I am convinced that nothing can replace the emotion of a physical meeting, I will be on Heavent to give a new dynamic to the dawn of a new event activity. We all need to get together and share to find together, advertisers and partners, alternative solutions and new formats to be implemented to re-motivate our teams, on the front line of this health episode.

This is obviously an important meeting for us advertisers and event organisers. It offers us a unique opportunity to meet professionals from the sector, to exchange on our projects, to see the trends and novelties. Conferences bring us the sensitivity of other advertisers on given issues, to share our points of view, to bring out new ideas. It is also a convivial moment that allows us to expand our network.

As the spearhead of our sector, Heavent Meetings has a real opportunity to show the way, to set an example of what tomorrow's event will be like and thus to position itself as a forerunner in this field. For this first major gathering of the sector, I imagine that the organisers will want to be innovative in terms of content, concept design and transport ecology.

In these special times, we need to reinvent ourselves and, above all, to recharge our batteries. This meeting of experts and enthusiasts is a unique and privileged moment to discover innovative and inspiring initiatives. Now more than ever, we need to exchange ideas, to get together and to be enchanted. We can't wait for the Heavent Awards 2020!

It is very important to maintain this meeting of the actors of the event ecosystem, especially after this difficult period during which they have particularly suffered. More than ever, we need to exchange to reinvent the next world and Heavent should give a positive energy to this sector which will take time to get back on its feet.

It's important for me to be at this event. The events sector has been hit very hard during this unprecedented health crisis. But it is probably also a great opportunity to reinvent and challenge ourselves by offering innovative formats to our audiences. In companies, containment has saved years in terms of the adoption of collaborative tools by employees. I'm sure the same will be true for events: we will gain years in the production of digital events! It will be a challenge for the brands and their partners, but we will all succeed together.

As I am obviously unable to maintain our physical event and experiential systems for the moment, I have been redefining the interaction and engagement with my audiences (brands & agencies) for several months now and this reflection will continue in the coming weeks. I'm sure Heavent will be interesting in that it will give us ideas and inspiration. Event and experiential partners are key to my business and I am hopeful that the industry can recover quickly.

Even if it is still difficult to plan for the beginning of September, I would like, if conditions permit, to be able to go to Heavent Meetings and participate in the Heavent Awards. This post-crisis meeting will be an opportunity to see how the events sector, which has been very hectic, can reinvent itself by helping us to recreate links, to rethink our events in this "new world". It will also be an opportunity to learn about new and emerging trends that are likely to meet our post-crisis needs.